They got it ‘Made’

AMM_JewelryThe latest great Recession has been the subject matter in many a recent film. Many of them retell the way the market crashed and strive to point fingers at the culprits who may have made it happen. In the new documentary, American Made Movie, two Georgia filmmakers also show us some people who make it happen. The difference is that many of the subjects in this movie are thriving in spite of the difficulties presented in the current economic landscape. Vincent Vittorio and Nathan McGill (An Inconvenient Tax) teamed to make American Made Movie which opens in theaters August 30th. They are native Georgians but their movie uncovers many areas of the U.S. and examines the decline in America¹s manufacturing workforce while also highlighting many success stories.

I was able to contact them about their project.

AMM_Sparks 1. What was the inspiration to taking a look at entrepreneurs in America?

Nathan: We both have family that worked in manufacturing. Vincent's wife has family that worked in Detroit, and my grandfather, father and uncles all worked for General Motors at the Lakewood and Doraville Plants in Georgia before they shut down. So, manufacturing has always been a part of our lives. As a company, we focus on bringing important to topics to life and covering these issues in a way that is more story driven than politically driven. We want to give a base of knowledge for the viewer to make their decisions from while offering a practical call to action. We want our viewers to know they can do more than just complain about the problems in the country. As documentary filmmakers, we were tracking several trends; one of them was the organic label.

Vincent: We saw how consumer demand leads to companies and retailers meeting that demand. The organic label is a great example of the difference that demand can make. A few years ago, there weren't any of these products and now there are entire stores dedicated to it. It made us think back to our families and the Made In The USA label they used to talk about. It brought us back to manufacturing at a time where lots of Americans were just starting to pay attention to the issue again. Within a week of green-lighting the film, Diane Sawyer was on ABC World News talking about Made in the USA.

2. Describe the biggest challenges in getting this project completed?

Vincent: The biggest challenge really is now with this release. We know that this film has the power to connect the viewer to this relationship that many people have never thought about. The response at advanced screenings has been outstanding!  But we need to get the audience to know about the film and to go see it, and when you are competing with millions of dollar budgets in a gigantic summer at the movies… it can be a challenge not to get drowned out. So we need everyone that hears about it to follow us on Twitter, like our Facebook page, and share, share, share! We can all make a difference by getting the film in front of more people!

3. Did you draw on any particular documentaries as influences for this movie?AMM_Slugger

Nathan: In its format and style, I think the film drew from the structure of a Food, Inc. as well as one of our favorite docs, King of Kong. Food, Inc.  is about the Food Industry and we are looking at manufacturing, but where they are similar is in the multiple story lines and characters to take the viewer through the information. We have a central character who's up and down ride in the global economy takes a surprising and bit of a funny twist, and so to tell that story in reverse was a fun process and not many docs do as good a job of connecting the audience to its characters as King of Kong does. - But I would also just add that with each film you learn to do things that are uniquely you. In our last film, An Inconvenient Tax, we told an hour and a half story with interviewees and no narrator. That's insanely hard and while even if no one else recognizes the feat, I'm proud of it. We wanted a bit of that interviewee style in this film to carry over, but depart from what we did in the last film by telling personal and emotional stories of the manufacturers and people who deal with this issue first hand. I think the stories are really where our viewers have been able to connect to the film.

American Made Movie starts Friday, August 30, 2013 at the AMC Colonial 18 Theater in Lawrenceville, GA

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