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PushPush Theater has always been engaged in some interesting projects since their inception. There are few multimedia arts organizations in Atlanta who are as actively experimenting with the integration of film and theater, as well as other mediums, as the Decatur based outfit. For awhile, their Dailies projects--a series of mostly quarterly film challenges that were screened for audiences--were a vital part of the Atlanta film scene and helped spawn locally produced The Signal as well as several dozen film groups and productions. Now PushPush has announced that they're doing a stage-to-screen comedy series that will go to the web. Coming a few weeks after they just had Brian Newman in town to talk about new media and new models for filmmakers, it's even less of a surprising announcement. Newman has been traveling the world over lecturing about the changing media landscape and how it not only affects filmmakers and content creators, but how it can empower them.
PushPush has always been about applying what they've learned to create new works and new experiences. It will be interesting to see how this new series comes to fruition and what the result will be. This is one we'll definitely have to do more followup on. Press Release is below:
FOR IMMEDIATE RELEASEContact: PushPushTheater@gmail.com404-377-6332
PushPush Produces Original Stage-to-Screen Comedy Series New Series Performed Live in Preparation for Filming and Digital Broadcast
July 6, 2010 - ATLANTA, GA - This fall, PushPush will begin a new and unique project, Slow Down Atlanta, an original episodic series about a group of out-of-work stooges who've started their own paranormal services company. PushPush will stage the first episodes of the series live before beginning to film the episodes for digital broadcasting and distribution. Utilizing some of Atlanta's top talent in film, theater and improv, the first episodes will be presented to live audiences in August, with the first online broadcast set for the end of 2010. This series will pave the way for a new international project aimed at filming in Berlin and Atlanta.
According to PushPush founding member and Managing Artistic Director, Shelby Hofer, staging the work before filming introduces a new process for long-term craft and content development, which reduces film production time. She explains, "The serial aspect itself, along with the live staging, allows the characters and story line to develop into a richer experience over time." Hofer continues, "The added element of a live audience can improve the content before the cameras ever start rolling. It also provides the creative team with an outlet for the gritty groundwork that will develop over a longer period of time."
The title Slow Down Atlanta originates from the notion that dealing with our personal ghosts, both literal and figurative, sometimes slows forward progress. The Slow Down series has a unique blend of modern office comedy and creepy, genre-based mystery show. The themes range from internet gaming and marriage to immigrant culture, the new racism, strippers, and good-old-fashioned homophobia. The plot begins as two 30-year-old friends rent an old office, hire a secretary and start a paranormal services business for beer money.
The launch of Slow Down Atlanta marks the start of PushPush's new entrepreneurial phase, where the company will implement new methods, including transmedial marketing, to monetize results of their new development projects. PushPush, in its role as a hub for artistic development, works to create projects that enable Atlanta theater and film artists to connect, explore and refine their craft, create original works, and provide equal effort toward improving revenue while doing it.
PushPush achieved success with its film and theater hybrids, such as The Robbers, Cats Have Nine Lives, The Seagull, and Intersection of Dreams. The launch of Slow Down is part of a 5-year-plan to present two types of serials, including a multi-cultural project entitled GRFX.
PushPush will hold open workshops on Monday evenings in July for actors, directors and other film or theater artists interested in getting involved.
For more details on Slow Down Atlanta, PushPush, or their new phase of development, contact Shelby Hofer.