My roommate, a fellow sound enthusiast, recently shared with me an email that he’d received from the director of an animated short that he’s designing sound effects for. The director was giving notes to the sound team about various aspects of the mix and how the overall project was shaping up. The correspondence seemed relatively positive, that is until it was time to give notes to the composer.
The director was essentially asking the poor guy to create a piece that sounded “exactly” like the song he’d included in the picture lock cut. This is always a nightmare, a director falling in love with his temp track and then expecting a replica, that’s just different enough to not get anyone sued, is never a fun position to be put into. Even for music editors, combing through track after track attempting to find something that sounds like “Bad to the Bone” or “Mad World” can be both tedious and frustrating.
There needs to be a way to discourage people from including popular music in their initial visions since this often leads to disappointment later, especially when budgets are clearly too small to allow for the purchasing of expensive licenses. Wouldn’t it be a better approach for the sound supervisor to offer an assorted selection of production music for the director to browse through so that he/she has attainable references for the music editor to work with? What if this music library was also housed on a website that was colorful, funky and super easy to use? It would surely be a much easier process to find great music for film, commercials, and animation if one were to search for it using Tunefruit.
Tunefruit is a micro-licensing platform that allows people to find the perfect music for their projects in a non-intimidating and ultra hip way. The company was founded by Big Banana and Mango, the monikers of two successful music composers who prefer to remain the elusive force behind the Tunefruit brand rather than its’ standout stars. When the pair decided to use their knowledge of the industry to provide a better production music licensing service in February of 2012, they compiled a collection of widely diverse music by composers that they handpick to be on their site.
Tunefruit utilizes a state of the art tagging system that allows people to search for very specific styles of music using descriptive keywords (deep tagging). To test the limits of this particular feature, I typed ‘moody+cinematic+industrial+techno’ into the search engine and was lead to a collection of songs that pretty much sonically mirrored those descriptive words perfectly. Even if you are not completely sure about the feel of music that you are looking for, Tunefruit offers complimentary music supervisor services and will help find the most befitting tracks for whatever project you are working on. And by chance you simply cannot find what you are looking for on the site, they’ve got you covered with Tunefruit Picks, a service that matches people with composers who are able to create custom music specifically for them.
Mango and Big Banana credit Atlanta’s start up scene for serving as the perfect place to launch their business and were even named one of Atlanta’s top 10 startups by Creative Loafing in 2013. The Tunefruit appeal comes from much more than the site’s expansive music catalog, the playful website design aids in providing customers with a flavorful experience that can be appreciated by the brand’s vibrant constituency.
While the unique experience provided by Tunefruit is a treat in itself, the company values their customers so much that they show their appreciation by giving patrons a pretty ‘sweet’ token of their appreciation whenever a purchase is made from the site (I won’t spoil the surprise, but it’s definitely something that can be enjoyed while listening to your new jams).
Atlanta’s creative community should definitely take a big bite out of Tunefruit whenever they’re looking for a great music selection for their projects. Be sure to support this locally sourced musical commodity by visiting them at www.tunefruit.com